Associate of Science in Marketing

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Associate of Science in Marketing
DEGREE

Associate of Science in Marketing

Total Credit Hours: 61-62


About Associate of Science in Marketing

The Associate of Science Degree in Marketing provides students with the knowledge and skills required to obtain career-sustaining employment in a marketing profession. Among the many career opportunities in marketing are account executive, buyer, merchandiser, brand manager, retail supervisor, advertising assistant, market researcher, and social media marketing coordinator. The marketing program will equip students with the experience and technical skills necessary for rapid progression into mid-management positions.


General Education Requirements
Course Course Name Credits
EN___ English Requirement 3
MA110A Finite Mathematics 3
CS152 Macintosh Applications 3
VC101 Introduction to Visual Communications 3
SI___ Natural & Physical Sciences Requirement 4
Social & Behavioral Science (choose 1)
SO130 Introduction to Sociology 3
PY120 General Psychology
PY125 Interpersonal Relations
Major Requirements
Course Course Name Credits
MK123 Principles of Marketing 3
MK124 Selling 3
MK125 Social Media Marketing 3
MK205 Entrepreneurship 3
MK206 Retailing 3
MK208 International Marketing 3
MK224 Advertising 3
MK292 Marketing Practicum 3
VC125 Digital Graphics: Raster 3
VC126 Digital Graphics: Vector 3
VC128 Design Principles & Elements 3
Electives Courses (Choose 3)
OA211 Business Communication 3
SM205 Purchasing 3
SM220 Management Skill Development 3
VC211 Design Studio I 3
VC212 Design Studio II 3
Program Total 61-62

2024-2025 College Catalog

Recognizing the necessity for students to succeed in the complex and rapidly changing workplace, Guam Community College offers a general education curriculum that introduces students to major areas of knowledge and methods of inquiry. All degree programs require an interdisciplinary general education component that promotes the development of intellectual skills that enable students to become effective learners and informed citizens. Critical thinking, the use of language and computation, appropriate social skills, global awareness and respect for diverse opinions are among the learning outcomes provided in the general education requirements of each program.

Guam Community College believes that general education provides the academic foundation necessary for students to achieve their life goals. General education is intended to offer students a breadth of quality student learning experiences, encourage their respect for cultural heritage, promote their ethical and responsible social behavior and facilitate their life-long learning.

The General Education program strives to foster student learning and skill development in civic engagement, critical thinking, understanding of the relationship between the individual and society, information literacy, oral communication, quantitative reasoning, and written communication.

Guam Community College believes that high quality general education opportunities for all citizens are necessary for democratic principles and practices to exist and for a sound economy to flourish. The College continually scrutinizes the general education curriculum in order to assure that all degrees and certificates granted by the College support this vision of general education and that it serves as a means to inspire hope, opportunity and responsibility in all its constituencies.

Requirements for General Education follow the options described below. Students declared prior to fall 2010 will follow the requirements indicated in the applicable catalog in which they first declared their major program at the College.
 

Notes on General Education requirements

Students are advised to check the requirements for their specific programs before taking General Education courses.
Courses chosen to meet the general education requirements may not be used to meet the Major Requirements of a student’s specific degree program.

The list contains courses with pre-requisites, so students should make their choices carefully and thoughtfully. Students may consult a counselor or an academic advisor for guidance in choosing any of the course options listed.


IMPORTANT NOTE: Some programs require different levels of coursework to meet General Education requirements, please review the individual programs for more information.

GENERAL EDUCATION
Scope 1: Skills for and Application of Lifelong Learning
Freshman Composition (Choose one course from the following to meet the required 3-4 credits)
Course # Course Name Credits
EN 110 Freshman Composition 3
EN110A Freshman Composition with Instructional Lab 4
EN 111 Writing for Research 3
Mathematics (Choose one course from the following to meet the required 3-4 credits)*
Course # Course Name Credits
MA 110A Finite Mathematics 3
MA 115 Fundamentals of College Algebra 3
MA 161A College Algebra & Trigonometry I 3
*Any college level math will be considered for the completion of this category
Literacy for Life Skills (Choose one course from the following to meet the required 3 credits)
Course # Course Name Credits
CO 110 Critical Thinking for Civic Engagement 3
CS 151 Windows Applications
CS 152 Macintosh Applications
Scope 2: Broad Comprehension of the Development of Knowledge, Practice and Interpretation
Humanities & Fine Arts (Choose one course from the following to meet the required 3-4 credits)*
Course # Course Name Credits
ASL 100 American Sign Language I 4
CH 110 Chamorro I 4
ED 265 Culture & Education in Guam 3
CO 125 Introduction to Human Communication and Speech 3
EN 210 Introduction to Literature 3
HI 121 World Civilization (Pre-historic Time to 1500) 3
HI 122 World Civilization (1500 to Present Time) 3
HI 176 Guam History 3
HM 110 Introduction to Community Services 3
HM 201 Social Welfare & Development: Global Challenges 3
HU 120 Pacific Cultures 3
HU 220 Guam Cultures & Legends 3
JA 110 Japanese I 4
KE 110 Korean I 4
PI 101 Introduction to Philosophy 3
TH 101 Introduction to the Theater 3
VC 101 Introduction to Visual Communications 3
*Any foreign language, humanities, or fine arts course will be considered for the completion of this category
Natural & Physical Sciences (Choose one course and the corresponding lab from the following to meet the required 4 credits)**
Course # Course Name Credits
SI 101/101L Introduction to Chemistry: Theory (3) & Introduction to Chemistry Laboratory (1) 4
SI 103/103L Introduction to Marine Biology: Theory (3) & Introduction to Marine Biology Laboratory (1)
SI 105/105L Introduction to Physical Geology (3) & Introduction to Physical Geology Laboratory (1)
SI 110/110L Environmental Biology: Theory (3) & Environmental Biology Laboratory (1)
SI 141 Applied Physics I
SI 150/150L Introduction to Microbiology: Theory (3) & Introduction to Microbiology Laboratory (1)
SI131/131L Human Anatomy & Physiology I: Theory (3) & Human Anatomy & Physiology I Laboratory (1)
SI132/132L Human Anatomy & Physiology II: Theory (3) & Human Anatomy & Physiology II Laboratory (1)
**The exception to this would be SI141 which does not include a laboratory requirement
Scope 3: Preparation for and Acceptance of Responsible Participation in Civil Society
Social & Behavioral Sciences (Choose one course from the following to meet the required 3 credits)
Course # Course Name Credits
EC 110 Principles of Economics 3
PS140 American Government 3
PY 100 Personal Adjustment 3
PY 120 General Psychology 3
PY 125 Interpersonal Relations 3
SO 130 Introduction to Sociology 3
CJ 100 Introduction to Criminal Justice 3
WG 101 Introduction to Women and Gender Studies 3
*Any social and behavioral science course will be considered for the completion of this category
Minimum General Education Requirements 19

2024-2025 College Catalog


This suggested sequence of courses is based on the 2024-2025 College Catalog. 
 
Year 1
Semester 1 Semester 2
Course Course Name Credits Course Course Name Credits
EN___ English Requirement 3 MK124 Selling 3
MK123 Principles of Marketing 3 MK206 Retailing 3
CS152 Macintosh Applications 3 MA110A Mathematics Requirement 3
VC125 Digital Graphics: Raster 3 VC101 Introduction to Visual Communications 3
VC126 Digital Graphics: Vector 3 VC128 Design Principles & Elements 3
Total 15-16
 
Total 15
Year 2
Semester 3 Semester 4
Course Course Name Credits Course Course Name Credits
MK125 Social Media Marketing 3 MK205 Entrepreneurship 3
MK208 International Marketing 3 PY120 OR
PY125 OR
SO130
General Psychology OR Interpersonal
Relations OR Introduction to Sociology
3
MK224 Advertising 3 MK292 Marketing Practicum 3
SI___ Natural & Physical Sciences Requirement 4   Elective 3
  Elective 3   Elective 3

 
Total 16
 
Total 15
Program Total 61-62

2024-2025 College Catalog



Upon successful completion of the AS in Marketing program, students will be able to:
  1. Assess which marketing communication platforms will most effectively meet the needs of the marketplace.
  2. Design a strategic marketing plan for a new or existing business.
  3. Apply technical skills required to obtain career-sustaining marketing positions.

Amanda Antolin

My experience at GCC was something that I’m grateful for. I was able to enhance my skills and knowledge in visual communications, and have a better understanding and appreciation for the marketing field. To all the faculty and staff at Guam Community College, I’d like to say, ‘Thank you!’ for all your hard work and dedication to help the people of Guam achieve their dreams and goals.




Associate of Science in Visual Communications

The Associate of Science in Visual Communications focuses on the creative elements in the world of technology. Three major areas are addressed in this program: print, video and interactive media. Although the areas of study are different in delivery, they incorporate skills that are common to all. The curriculum is geared towards training students to enter the professional industry.

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