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About Marketing

The Secondary CTE Marketing Education Program is a three-year program preparing students for the exciting world of Marketing. During the first year of the program, students learn the principles and concepts of marketing. In the second year, students apply what they have learned in the student store (marketing lab). Third-year marketing students are the management team, performing the duties of the Promotions Manager, Operations Manager, Training Manager, Purchasing Manager, and Chief Financial Officer.

The program is affiliated with Distributive Education Clubs of America (DECA) an international, co-curricular student organization. DECA is a co-curricular, student-centered organization specifically designed to provide activities that will motivate students to learn marketing, management and entrepreneurial competencies that will prepare them to become skilled, employable workers in the field of marketing. Through DECA students learn to be leaders, attending leadership conferences here and in the states. 

The thrill of competition is alive and well in marketing. Every year students from across the island compete in the Guam DECA State Event by taking a core competency examination and performing two impromptu role plays with industry professionals. Winners are eligible to compete at the international level.

VEMK050*, VEMK060*, VEMK062*, VEMK063*, VEMK072*, VEMK073*
*Required for Certificate of Completion
*Required for Certificate of Mastery + 180 hours of Work Experience

General Requirements for Certificates

Effective fall Semester 2003, several academic policy changes were implemented to ensure that students are adequately prepared to meet business and industry standards. All Undeclared or newly Declared Students enrolled in regularly scheduled postsecondary courses must be enrolled in or must have completed developmental coursework for Math and English or have successfully placed into post-secondary Math and English (or equivalent).
Students must fulfill the English general education requirement by the time they have enrolled in 12 credits of classes. This means that students may take only nine (9) credits before they must begin meeting the general education requirements. All declared students in Certificate programs will be required to successfully complete minimum general education course requirements. For more information, refer to the Admissions Information, General Education Policy section of this catalog.
A. General Education Requirements
Students must demonstrate proficiency in reading, writing, understanding and speaking English as indicated by one of the following:
Test out of the English Placement Test (or equivalent), or
Satisfactory completion of EN096 or EN097 courses
Test out of the Math Placement Test (or equivalent), or
Satisfactory completion of MA096 or MA098 courses
B. Technical Requirements
Total Technical Requirements vary by program.
C. Related General Education & Technical Requirements
Total related General Ed/Technical Requirements vary by program.
Minimum Total Credits Required for a Certificate           30
* No course may be counted for both Technical Major and Science/Technology General Education requirements.
** Placement testing is not mandatory for admission to the College. Completion of placement testing, however, is required for enrollment into English and mathematics courses. Therefore, students who plan to enroll full-time in a program should take the placement test to be eligible for a full load of courses.

Career Opportunities...

The Marketing Education Program has been very successful in preparing students for entry-level and career-sustaining employment in retail management and accounting, business-to-business and consumer sales, purchasing, customer service, entrepreneurship, merchandising, and promotions. 

  1. To train individuals for entry-level employment in a variety of marketing-related occupations, such as sales clerks, account representatives, and supervisors, among many others.
  2. To train students skills involved in retail operation.
  3. To produce marketing graduates who have a high level of self confidence about their knowledge and skills.