Associate of Science in Marketing

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Associate of Science in Marketing
DEGREES

Associate of Science in Marketing

Total Credit Hours: 61-63


About Associate of Science in Marketing


The Associate of Science in Marketing provides students with the knowledge and skills required to obtain career-sustaining employment in a marketing profession. Among the many career opportunities in marketing are account executive, buyer, merchandiser, brand manager, retail supervisor, advertising assistant, market researcher, and social media marketing coordinator. The marketing program will equip students with the experience and technical skills necessary for rapid progression into mid-management positions.


General Education Requirements

Course #

Course Name

Credits

EN___

English Composition Requirement

3

MA___

Mathematics Requirement

3-4

CS152

Macintosh Applications

3

 

Humanities & Fine Arts Requirement

3-4

SI___

Natural & Physical Sciences Requirement

4

Social & Behavioral Science (choose 1)

SO130

Introduction to Sociology

3

PY120

General Psychology

PY125

Interpersonal Relations

Total

19-21

Technical Requirements

Course #

Course Name

Credits

MK123

Principles of Marketing

3

MK124

Selling

3

MK125

Social Media Marketing

3

MK205

Entrepreneurship

3

MK206

Retailing

3

MK208

International Marketing

3

MK224

Advertising

3

Related Technical and General Education Requirements

Course #

Course Name

Credits

MK292

Marketing Practicum

3

VC101

Introduction to Visual Communications

3

VC125

Digital Graphics: Raster

3

VC126

Digital Graphics: Vector

3

VC128

Design Principles & Elements

3

VC212

Design Studio II

3

SM205

Purchasing

3

Total

42

Program Total

61-63


Recognizing the necessity for students to succeed in the complex and rapidly changing workplace, Guam Community College offers a general education curriculum that introduces students to major areas of knowledge and methods of inquiry. All degree programs require an interdisciplinary general education component that promotes the development of intellectual skills that enable students to become effective learners and informed citizens. Critical thinking, the use of language and computation, appropriate social skills, global awareness and respect for diverse opinions are among the learning outcomes provided in the general education requirements of each program.
 
Guam Community College believes that general education provides the academic foundation necessary for students to achieve their life goals. General education is intended to offer students a breadth of quality student learning experiences, encourage their respect for cultural heritage, promote their ethical and responsible social behavior and facilitate their life-long learning.
 
The General Education program strives to foster student learning and skill development in civic engagement, critical thinking, understanding of the relationship between the individual and society, information literacy, oral communication, quantitative reasoning, and written communication.
 
Guam Community College believes that high quality general education opportunities for all citizens are necessary for democratic principles and practices to exist and for a sound economy to flourish. The College continually scrutinizes the general education curriculum in order to assure that all degrees and certificates granted by the College support this vision of general education and that it serves as a means to inspire hope, opportunity and responsibility in all its constituencies.
 
Requirements for General Education follow the options described below. Students declared prior to fall 2010 will follow the requirements indicated in the applicable catalog in which they first declared their major program at the College.
 

Notes on General Education requirements

Students are advised to check the requirements for their specific programs before taking General Education courses.
Courses chosen to meet the general education requirements may not be used to meet the technical requirements of a student’s specific degree program.
 
The list contains courses with pre-requisites, so students should make their choices carefully and thoughtfully. Students may consult a counselor or an academic advisor for guidance in choosing any of the course options listed.
 

IMPORTANT NOTE: Some programs require different levels of coursework to meet General Education requirements, please review the individual programs for more information.

 

General Education Requirements

English Composition (3 Credits)

Course #

Course Name

Credits

EN 110

Freshman Composition

3

EN 111

Writing for Research

Mathematics (3-4 Credits)

Course #

Course Name

Credits

MA 110A

Finite Mathematics

3

MA 161A

College Algebra & Trigonometry I

4

MA 161B

College Algebra & Trigonometry II

4

Natural & Physical Sciences (4-6 Credits)

Course #

Course Name

Credits

SI 101/101L

Introduction to Chemistry (3) & Introduction to Chemistry Laboratory (1)

4

SI 103/103L

Introduction to Marine Biology (3) & Introduction to Marine Biology Laboratory (1)

4

SI 105/105L

Introduction to Physical Geology (3) & Introduction to Physical Geology Laboratory (1)

4

SI 110/110L

Environmental Biology (3) & Environmental Biology Laboratory (1)

4

SI 130A/B

Anatomy & Physiology I (3) Anatomy & Physiology II (3)

6

SI 141

Applied Physics I

4

Social &Behavioral Sciences (3 Credits)

Course #

Course Name

Credits

SO 130

Introduction to Sociology

3

PY 120

General Psychology

PY 125

Interpersonal Relations

PY 100

Personal Adjustment

HI 121

History of World Civilization I

HI 122

History of World Civilization II

Computer Literacy (3 Credits)

Course #

Course Name

Credits

CS 151

Windows Applications

3

CS 152

Macintosh Applications

Humanities and Fine Arts (3-4 Credits)

Course #

Course Name

Credits

ASL 100

American Sign Language I

4

ASL 110

American Sign Language II

4

CH 110

Chamorro I

4

CH 111

Chamorro II

4

JA 110

Beginning Japanese I

4

JA 111

Beginning Japanese II

4

EN125

Introduction to Human Communication and Speech

3

EN 210

Introduction to Literature

3

HU 120

Pacific Cultures

3

HU 220

Guam Cultures & Legends

3

PI 101

Introduction to Philosophy

3

VC 101

Introduction to Visual Communications

3

TH 101

Introduction to the Theater

3

Minimum General Education Requirements

19




Upon successful completion of the AS in Marketing program, students will be able to:
  1. Assess which marketing communication platforms will most effectively meet the needs of the marketplace.
  2. Design a strategic marketing plan for a new or existing business.
  3. Apply technical skills required to obtain career-sustaining marketing positions.

Amanda Antolin

My experience at GCC was something that I’m grateful for. I was able to enhance my skills and knowledge in visual communications, and have a better understanding and appreciation for the marketing field. To all the faculty and staff at Guam Community College, I’d like to say, ‘Thank you!’ for all your hard work and dedication to help the people of Guam achieve their dreams and goals.


MK208 International Marketing

International Marketing is ideal for students wishing to work for multi-national corporations, particularly those operating in Asia, or students interested in taking advantage of import/export opportunities in the Pacific Region. Students will be able to analyze the global marketing environment, formulate multinational marketing strategies, and understand how goods and services move between countries.

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MK205 Entrepreneurship

This course is an overview of the role of entrepreneurial businesses and its impact on the global economy. Students will evaluate skills and commitment necessary to successfully start and maintain a business

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MK125 Social Media Marketing

Social media is not just for personal socializing anymore. It is one of the hottest trends in the marketing field right now, and is essential in today's marketing success for any business. Students will gain valuable skills in social media marketing. This course will focus on implementation of social media marketing strategies across multiple platforms, to develop a winning social media marketing plan.

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Associate of Science in Visual Communications

The Associate of Science in Visual Communications focuses on the creative elements in the world of technology. Three major areas are addressed in this program: print, video and interactive media. Although the areas of study are different in delivery, they incorporate skills that are common to all.  The curriculum is geared towards training students to enter the professional industry.

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