The Associate of Science Degree in Marketing provides students with the knowledge and skills required to obtain career-sustaining employment in a marketing profession. Among the many career opportunities in marketing are account executive, buyer, merchandiser, brand manager, retail supervisor, advertising assistant, market researcher, and social media marketing coordinator. The marketing program will equip students with the experience and technical skills necessary for rapid progression into mid-management positions.
Program Student Learning Outcomes (SLOs):
Upon successful completion of the AS in Marketing program, students will be able to:
- Assess which marketing communication platforms will most effectively meet the needs of the marketplace.
- Design a strategic marketing plan for a new or existing business.
- Apply technical skills required to obtain career-sustaining marketing positions.
General Education Requirements | ||
Course | ENGLISH REQUIREMENT (Choose One) | Credits |
EN110 | Fresh Composition | 3 |
EN110A | Freshman Composition with Instructional Lab | 4 |
EN111 | Writing for Research | 3 |
Course Name | ||
MA110A | Finite Mathematics or higher | 3 |
CS152 | Macintosh Applications | 3 |
VC101 | Introduction to Visual Communications | 3 |
SI___ | Natural & Physical Sciences Requirement | 4 |
Social & Behavioral Science (Choose One) | ||
SO130 | Introduction to Sociology | 3 |
PY120 | General Psychology | |
PY125 | Interpersonal Relations | |
Total | 19-20 | |
Major Requirements | ||
Course | Course Name | Credits |
MK123 | Principles of Marketing | 3 |
MK124 | Selling | 3 |
MK125 | Social Media Marketing | 3 |
MK205 | Entrepreneurship | 3 |
MK206 | Retailing | 3 |
MK208 | International Marketing | 3 |
MK224 | Advertising | 3 |
MK292 | Marketing Practicum | 3 |
VC125 | Digital Graphics: Raster | 3 |
VC126 | Digital Graphics: Vector | 3 |
VC128 | Design Principles and Elements | 3 |
Course | Elective Courses (Choose 3) | Credits |
OA211 | Business Communication | 3 |
SM205 | Purchasing | 3 |
SM220 | Management Skill Development | 3 |
VC211 | Design Studio I | 3 |
VC212 | Design Studio II | 3 |
Total | 42 | |
Program Total | 61-62 | |
Course Sequence by Semester
Year 1 | |||||
Semester 1 | Semester 2 | ||||
Course # | Course Name | Credits | Course # | Course Name | Credits |
EN110, EN110A, OR EN111 | Freshman Composition, Freshman Composition with Instructional Lab OR Writing for Research | 3-4 | MK124 | Selling | 3 |
MK123 | Principles of Marketing | 3 | MK206 | Retailing | 3 |
CS152 | Macintosh Applications | 3 | MA110A | Finite Mathematics | 3 |
VC125 | Digital Graphics: Raster | 3 | VC101 | Introduction to Visual Communications | 3 |
VC126 | Digital Graphics: Vector | 3 | VC128 | Design Principles and Elements | 3 |
Total | 15-16 |
| Total | 15 | |
Year 2 | |||||
Semester 3 | Semester 4 | ||||
Course # | Course Name | Credits | Course # | Course Name | Credits |
MK125 | Social Media Marketing | 3 | PY120 OR PY125 OR SO130 | General Psychology OR Interpersonal Relations OR Introduction to Sociology | 3 |
MK208 | International Marketing | 3 |
| Elective | 3 |
MK224 | Advertising | 3 |
| Elective | 3 |
| Elective | 3 | MK205 | Entrepreneurship | 3 |
| Natural & Physical Science Requirement | 4 | MK292 | Marketing Practicum | 3 |
| Total | 16 |
| Total | 15 |
PROGRAM TOTAL | 61-62 | ||||
